drybar Brand Guidelines

As part of Drybar’s ongoing expansion into consumer products and salons throughout the United States, the brand needed design guidelines outlining how the brand should be presented in a multitude of touch points. A comprehensive set of guidelines was developed, allowing franchisees, in-house designers and product managers to apply the Drybar brand in a cohesive way across the board. From color usage, to typography, photography and iconography, the intent is to ensure brand consistency, while allowing designers to tailor their work for the unique challenges they face.

Roles and responsibilities: Creative direction, design, and production.